Shopping for pet health products can feel like learning a new language. Labels mention probiotics, collagen, omega-3s, and enzymes, and each brand explains its approach a little differently. For dog parents, the goal is usually straightforward: find something that fits a pup’s age, diet, and daily routine without guesswork.
This guide looks at eight brands using the same three criteria: primary focus, products and formats, and quality or distinguishing features. That structure makes the options easier to compare side by side. The list is informational and is not a substitute for advice from a veterinarian.
What Counts as a Pet Health Product?
The term covers a broad category. It includes daily supplements such as soft chews and powders, dental chews, and grooming and ear-care items that support routine upkeep at home. Some brands also sell food and treats built around specific nutritional goals, so the brands below don’t all make the same kinds of products.
Pet supplements are regulated, though under a different framework than supplements for people. In the United States, the FDA’s Center for Veterinary Medicine regulates animal food under the Federal Food, Drug, and Cosmetic Act, and products must meet federal requirements, including for labeling and claims. However, the law governing human dietary supplements does not apply to animal food, which is one reason labels and quality programs deserve a closer read.
How to Compare Pet Health Products
A few practical checkpoints can make comparisons clearer:
- Purpose: Does the product focus on a specific need, such as digestion, joints, skin and coat, or dental care?
- Format: Soft chews, powders, and liquids suit different pups and different mealtime routines.
- Quality signals: Look for details such as GMP-compliant manufacturing, independent testing, or the NASC Quality Seal.
- Species: Some products are made for dogs only, while others come in separate dog and cat formulas.
- Guarantees: A satisfaction or refund policy can make it easier to try something new.
Quick tip: Bring the product label to the next veterinary visit, especially for a pup with an existing health condition or one that takes medication.
8 Pet Health Products Brands to Know
1. Bernie’s Best
Bernie’s Best was founded by Jim and Christie Finnigan and is named after Bernie, the pup who inspired the brand. The founders developed Perfect Poop after they couldn’t find a product that met Bernie’s needs. Its lineup centers on five focused products for digestion, dental care, hip and joint support, mobility, and skin and coat support. Dog parents who want to see the full lineup can browse Bernie’s pet health products, which are designed to offer additional benefits beyond their primary purposes.
Key features:
- Primary focus: Perfect Poop supports digestion, Charming Chompers supports daily dental care, Healthy Hips supports hip and joint health, Marvelous Mobility supports joint health and mobility, and OMG! Omegas supports skin and coat health.
- Products and formats: Daily supplements and a dental chew, designed to be simple to serve.
- Quality and distinguishing features: Products are made in the USA in a GMP-compliant, SQF-certified facility, with independent lab quality testing and no artificial flavors or colors. The Growl-Free Guarantee includes a money-back option, while a free flavor or product swap is available if a pup doesn’t like the product.
Its lineup is relatively focused, with products organized around specific areas of everyday dog wellness.
2. Pet Health Pros
Pet Health Pros focuses on everyday pet health, grooming, and hygiene products for dogs and cats. The company says it works closely with veterinarians.
Key features:
- Primary focus: Topical care and hygiene, with a smaller group of wellness supplements.
- Products and formats: Shampoos, wipes, sprays, and ear cleaners, along with probiotic soft chews, a probiotic oral paste, and calming chews.
- Quality and distinguishing features: The company says its products are made in the USA, and it offers a 30-day refund policy.
Its catalog combines wellness, grooming, dental, and ear-care products.
3. Fidelis Pet
Fidelis Pet, which also markets its line as Fidelis Nutritionals, is an Ohio-based company founded by Lori and Wade Morrell. Wade’s Marine background and the couple’s experience training working dogs shaped the brand’s focus on large, active dogs.
Key features:
- Primary focus: Nutrition for active dogs, spanning food, treats, and supplements.
- Products and formats: Freeze-dried raw diets and mixers, soft chew supplements for skin and coat, digestion, daily multivitamin needs, and joint support, plus beef collagen chews and single-ingredient liver treats.
- Quality and distinguishing features: Products are made in the USA, with the brand emphasizing quality, nutrition, and taste.
The range leans toward whole-food nutrition, with supplements as one part of a broader feeding approach.
4. MAYA
MAYA, sold through Office of Maya, is a dog wellness brand that pairs a short supplement line with apparel and accessories.
Key features:
- Primary focus: Four supplements: Allergy, Digestive Care, Joint Care, and Skin & Coat.
- Products and formats: Supplements alongside a small apparel and accessories collection.
- Quality and distinguishing features: A short online quiz helps match a dog with a formula.
The brand presents dog care as part of a broader lifestyle, which shows in its design-led product range.
5. Vetoquinol
Vetoquinol is an independent, family-owned animal health company founded in France in 1933. Its U.S. business, Vetoquinol USA, is headquartered in Fort Worth, Texas.
Key features:
- Primary focus: Animal health, with pet products covering behavior, joint, digestive, and dental support.
- Products and formats: Product lines include Zylkene, Flexadin Advanced, and Pro-Pectalin.
- Quality and distinguishing features: More than 90 years in animal health, with products for dogs, cats, and horses.
Its portfolio spans several areas of animal health and multiple species.
6. Nusentia
Nusentia is a pet nutrition company that launched in 2008 and places gut health and digestion at the center of its approach.
Key features:
- Primary focus: Digestive and gut health for dogs and cats.
- Products and formats: Probiotic and digestive-support powders as well as chewable supplements.
- Quality and distinguishing features: Products are manufactured in the USA and Norway in GMP-certified facilities.
Its product range stays closely tied to digestive health.
7. Pet Naturals
Pet Naturals, often sold as Pet Naturals of Vermont, makes veterinarian-formulated supplements for dogs and cats.
Key features:
- Primary focus: Everyday wellness, including hip and joint, digestion, multivitamin, and calming support.
- Products and formats: Bite-sized chewable supplements.
- Quality and distinguishing features: Products are manufactured in Vermont in an SQF-certified, cGMP facility that follows NASC guidelines, with third-party testing and the NASC Quality Seal on labels.
Its catalog covers a wide range of everyday wellness categories for both dogs and cats.
8. Wholistic Pet Organics
Wholistic Pet Organics manufactures its supplements in Bedford, New Hampshire, and builds its products around organic, human-grade ingredients.
Key features:
- Primary focus: Whole-food nutrition support for dogs and cats.
- Products and formats: Powders and soft chews, including Canine Complete, an all-in-one multivitamin powder, and Digest-All Plus, a plant-based enzyme blend with added prebiotics and probiotics.
- Quality and distinguishing features: The company cites HACCP food-safety standards, third-party testing, and direct oversight of its own manufacturing.
In addition to its dog formulas, the line includes separate products for cats.
Choosing Pet Health Products With Care
Across the brands, product purpose, format, manufacturing information, and quality standards can all help dog parents compare options. The differences come down to catalog size, product format, and whether a household includes cats as well as dogs.
Reading labels closely, introducing one product at a time, and checking in with a veterinarian can help dog parents choose options that match a pup’s needs.
Frequently Asked Questions
Do dogs need supplements if they eat a complete and balanced diet?
Not always. Many dogs get the nutrients they need from a complete and balanced diet. Supplements are usually considered for specific goals, such as digestive, joint, or skin and coat support, and a veterinarian can help decide whether one makes sense.
How are pet supplements regulated in the United States?
Animal food, including pet food, falls under the FDA’s Center for Veterinary Medicine, and products must meet federal requirements, including for labeling. The FDA has stated that the law covering human dietary supplements does not apply to animal food, so pet supplements follow a different framework than supplements made for people.
What does the NASC Quality Seal mean?
The National Animal Supplement Council is an industry organization. Companies that meet its quality standards and pass an independent audit can display the NASC Quality Seal on their products.
Can dog supplements be given to cats?
Only if the product is specifically labeled for cats. Dogs and cats have different nutritional needs, and several brands on this list make separate feline formulas for that reason.
How should a new supplement be introduced?
Follow the serving directions on the label and add one new product at a time. This makes it easier to notice changes in appetite, stool, or energy. Dog parents can check with a veterinarian before giving a supplement to a pup that is pregnant, has a health condition, or takes medication.
